The broadcasting platform becomes a partner of the English league's audiovisual rights in China, closing a deal for the next four seasons. It will offer live coverage of all matches each season, in high definition and with voice over in several languages.
iQiyi Sports is a joint venture launched in 2018 by sports media and marketing agency Super Sports Media and iQiyi, China's largest video streaming platform. Super Sports Media is owned by sports and entertainment investor, DDMC Group. It, also owns the rights to LaLiga and the Asian Football Confederation, and also broadcasts the Euro2020.